• News (107)
    Campaign (24 Feb 2020)

    Cadbury and Man Utd invite veteran fans to Old Trafford as 'guests of honour'

    CADBURY and MANCHESTER UNITED along with AGE UK made the dream 11 life-long fans come true on 23 February, by inviting them as guests of honour to the Old Trafford pitch ahead of the clash against Watford. The work, that was created by VCCP with media handled by CARAT, aimed to highlight the loneliness felt by older people. Each fan is a beneficiary of the charity. Titled 'Donate your words x Manchester United' it was also supported by social media posts with videos on FACEBOOK, and further assets to be released during the week.

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    The Drum (19 Dec 2019)

    Age UK teams up with Coronation Street to highlight Christmas loneliness

    AGE UK has teamed up with popular ITV soap Coronation Street to launch an emotive campaign, highlighting the loneliness felt by some elderly people over the festive period. The charity has inked a partnership with ITV so its ads can tie-in with the soap's storyline on 18 December. Other spots will run across 20-23 December. The work was created by MANNING GOTTLIEB

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