• News (193)
    Marketing Communication News (13 Apr 2018)

    BMB creates cheeky animated campaign for Rubicon Spring

    AG BARR has launched a new TV campaign in support of its Rubicon Spring brand. 'Fruity Fling' by BMB shows the Rubicon Spring family on holiday at a beach. Mrs Water starts to get friendly with fruit characters Mr Mango and Mr Orange following a game of beach volleyball and the Rubicon children realise that their father is probably not Mr Water. The ad will run for six weeks and will be supported by digital and social media channels. THE SUN has partnered with the campaign to create a series of parody tabloid banners that document the goings on between Mr Mango, Mr Orange and Mrs Water and will be shown on The Sun's SNAPCHAT channel in the form of a 24-hour takeover from Rubicon Spring.

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    Exclusive (23 Mar 2018)

    AG BARR has promoted Fiona Lockie to the role of senior brand manager.