• News (197)
    Campaign (10 Dec 2018)

    Rubicon picks Red Brick Road to reposition brand and handle social activity

    AG BARR has appointed RED BRICK ROAD to handle creative for Rubicon following a competitive pitch. The agency won the business against two other agencies and has been tasked with delivering a new positioning and strategy for the brand, as well as running Rubicon's social media platforms. Incumbent BMB did not repitch for the account.

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    The Drum (03 Dec 2018)

    The Irn-Bru Snowman returns as boy tries to swipe his can back in long-awaited sequel

    IRN-BRU has brought back its The Snowman-themed Christmas spot 12 years after it first drew on the famous Christmas tale. In the original, The Snowman flew off with a little boy's can of Irn-Bru. In the new spot, created by LEITH, the little boy goes after the flying snowman in a propeller plane, but just as he is about to claim back his can, it's swiped again by Santa Claus flying past in his sleigh. The ad is set to an adapted version of Walking in the Air and draws on the brand's Scottish heritage by including imagery of Scottish landmarks. 

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