• News (35)
    Campaign (19 Sep 2018)

    Cheil Europe relaunches with customer experience proposition

    CHEIL will relaunch its customer experience proposition with five new specialist divisions. The Platform Connections division will include strategic and operational partnerships with Cheil's owner SAMSUNG and ADOBE, while its Customer Intelligence offering will create a digital analytics, insights and planning division within the agency. Its Creative Experience and Content division will include a content team and an in-house production team. The Personalisation and Contextualisation division will focus on personalising customer experiences in paid and owned channels, and Omni-Channel Experience will focus on linking customer journeys between online and offline mediums.

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    Exclusive (28 Feb 2018)

    ADOBE has promoted Martin Smith to the role of head of partner marketing.