• News (44)
    Nielsen (12 Feb 2018)

    Spend Analysis

    ADMIRAL was the highest spending finance company in Q3, which spent £12.8m, 13% more than in Q2 and 47% more than in Q3 2016. Admiral invested 73% on TV (£9.4m), 24% on digital (£3.1m) and the remainder on radio (£272k, or 2%) and press.

    Campaign (20 Dec 2017)

    Volkswagen ad to interrupt other brand advertising

    VOLKSWAGEN's Bam the ram character will pop up in ads across SKY channels in order to promote its T-Roc SUV. ADMIRAL INSURANCE and VIRGIN ATLANTIC ads will be among those interrupted by Bam's appearance. The self-confident ram will also appear in national press and outdoor ads from HARVEY NICHOLS and WALL'S. The work, by ADAM&EVE/DDB and PHD, will begin on Boxing Day.

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