• News (349)
    PR Week (11 Dec 2018)

    Adidas reviews PR with aim of restructuring agency model

    ADIDAS is reviewing its PR agency roster and is also reconsidering its agency model. It currently works on a division basis, with HOPE & GLORY handling women's running and performance, for example, while IRIS runs its global football business. HILL & KNOWLTON is its retained agency in the UK and US. Adidas now plans to consolidate its PR into a single account handled through several regional hubs. The sports brand is meeting with around 12 agencies, some of which are incumbents on its roster, and plans to shortlist agencies before the end of the year. Pitching will begin in January.

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    The Drum (11 Dec 2018)

    Stormzy spotlights London's homegrown creative spirit with Adidas Originals

    ADIDAS ORIGINALS has partnered with grime artist Stormzy for a campaign celebrating London's youth. It hosted lectures in four community centres and gave local youngsters the opportunity to reinterpret Stormzy songs, followed by a live performance in a leisure centre. Superimpose Global created the campaign.

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