• News (350)
    Campaign (07 Mar 2019)

    Adidas Football "25 years of Predator" by Iris

    ADIDAS FOOTBALL is relaunching its Predator boots with a new campaign. David Beckham and Zinedine Zidane, who each designed a pair, appear in the spot. They watch films of football highlights and choose between them which pair of boots to gift to the players in the films. IRIS created the ad.

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    PR Week (11 Dec 2018)

    Adidas reviews PR with aim of restructuring agency model

    ADIDAS is reviewing its PR agency roster and is also reconsidering its agency model. It currently works on a division basis, with HOPE & GLORY handling women's running and performance, for example, while IRIS runs its global football business. HILL & KNOWLTON is its retained agency in the UK and US. Adidas now plans to consolidate its PR into a single account handled through several regional hubs. The sports brand is meeting with around 12 agencies, some of which are incumbents on its roster, and plans to shortlist agencies before the end of the year. Pitching will begin in January.

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