• News (343)
    Campaign (19 Sep 2018)

    Mastercard signs up as first global sponsor of League of Legends esport

    MASTERCARD has become the first global sponsor of e-sport gaming platform LEAGUE OF LEGENDS for an undisclosed sum. It has signed up for a three year deal to be the payment services partner at three League of Legends annual global tournaments. Fans will have the opportunity to take part in Mastercard experiences during the tournaments. Several other advertisers already sponsor the game, including ADIDAS, DORITOS and MERCEDES-BENZ, but at a regional level only.

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    The Drum (07 Aug 2018)

    Adidas tributes coral reefs with Real Madrid jersey made from recycled ocean plastic

    ADIDAS' campaign highlighting plastic waste in oceans has continued with a new football strip for Real Madrid, made from recycled plastic pollutants. The kit is bright pink, a nod to the colourful coral reefs which are threatened by pollution. It was revealed at an event in New York which was followed by a panel discussion and workshops on how the public can reduce plastic waste.

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