• News (333)
    The Drum (08 Mar 2018)

    Women athletes describe working hard as their version of creativity in Adidas' latest film

    ADIDAS launched a new campaign for International Women's Day showcasing women athletes describing their version of creativity. 'See Creativity' by 72andSunny features women athletes from different sports (ice hockey, rugby, basketball, tennis, running and martial arts) training hard and playing aggressively and telling everyone to 'See my creativity' in different languages. 

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    Campaign (23 Feb 2018)

    Adidas Football 'Watch me create' by Iris

    ADIDAS got three of its star players - Lionel Messi, Luis Suárez and Paul Pogba - to direct their own films for its new Cold Blooded SS18 football boots. The campaign by IRIS consists of three 60-second spots with each footballer showcasing the creative identities of the boots. Messi demonstrates agility by taking on a whole American football team, Suárez demonstrates speed by racing a dog and running with a parachute and Pogba shows off control by playing keepy-uppy with a PLAYSTATION and a vase.

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