• News (11)
    Campaign (18 Oct 2016)

    Addison Lee appoints new chief customer officer

    ADDISON LEE has named Tamsin Todd as chief customer officer. She will take charge of all product development, communications, marketing and branding at the minicab company.

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    The Drum (13 Sep 2016)

    Addison Lee focuses on premium qualities in rebrand as it steps up global expansion plans

    ADDISON LEE has revealed a new brand identity and campaign to support its focus on superior service. The changes mark the company’s first rebranding since it was established in 1975 and offer a more premium feel. A new yellow, slate and black colour scheme will roll out across the brand’s fleet. A £1m ad campaign supporting the changes has also rolled out focusing on Addison Lee’s easy-to-use App and the quality of service the company offers.

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