• News (45)
    PR Week (15 Mar 2018)

    Video game maker Activision begins review of UK PR brief

    ACTIVISION has kicked off a review of its UK PR account. Incumbent agency THE RED CONSULTANCY is being invited to re-pitch for the business, although it is not yet clear whether the agency will do so. 

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    Campaign (06 Dec 2017)

    Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

    MATTESSONS has teamed up with CALL OF DUTY to launch a challenge designed to test the code-breaking skills of players. 'Code Strike' is an app created by SAATCHI & SAATCHI and is released in conjunction with Call of Duty WWII. The app includes a hidden challenge designed to only be unlocked by the most skilled codebreakers, and will see 15 elite players invited into a face-to-face competition. Mattessons will support the app through promotional packs of Fridge Raiders featuring 2XP codes that enhance the gaming experience. The game is promoted with a trio of films for video-on-demand and social, targeting gaming YOUTUBE channels and gamers on TWITCH, as well as appearing on digital out of home sites in TESCO and ASDA stores and student unions. VISEUM handled media.

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