• News (25)
    The Drum (03 Sep 2014)

    BOOTS has launched a new campaign for its Hearingcare business. Supported by ACTION ON HEARING LOSS, the Great Big Hearing Check campaign aims to raise awareness of Boots’ free test offering and the importance of receiving regular check-ups. The camapign features an above the line radio ad, featuring a young children’s choir singing the song ‘Head, Shoulders, Knees and Toes’, with all "ear" lyrics missed out to remind people not to forget to include their ears as part of their regular health checks. The fully integrated marketing initiative also includes in-store and digital activity. The Hearingcare business, which is currently housed in BOOTS OPTICIANS will be rolled out across 13 new locations within Boots pharmacies by the end of the year.

    Exclusive (10 Feb 2011)

    ROYAL NATIONAL INSTITUTE FOR DEAF PEOPLE has appointed Lee Cain to the position of PR officer.