• News (10)
    Marketing Communication News (16 Nov 2018)

    Action Against Hunger strikes hard to end the use of hunger as a war weapon

    ACTION AGAINST HUNGER wants to end the use of food scarcity as a weapon of war. Its hard-hitting latest spot features footage of war-torn countries and draws attention to the fact that combatants often sabotage civilian access to food and water. Herezie Group created the #StopHungerCrime campaign which also includes the creation of cutlery from bullets. Consumers are encouraged to take selfies using cutlery to make a cross and share them on social media under the campaign hashtag.

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    Campaign (18 Jul 2018)

    Hellmann's launches UK food tour selling sandwiches

    HELLMAN's is embarking on a six-month food tour across the UK selling sandwiches. The activation is being delivered by Bearded Kitten and kicks off on 19 July in Soho, London. It will be serving a range of sandwiches created by Berlin deli Mogg and Ike's Love and Sandwiches featuring salt beef, pastrami, vegan meatballs and chicken. The tour will also visit Dublin, Manchester, Bristol, Liverpool and Glasgow. All proceeds from the sales will be donated to ACTION AGAINST HUNGER.

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