• News (601)
    Campaign (16 May 2018)

    ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage

    ITV has enlisted BUDWEISER, VOLKSWAGEN and SCREWFIX to sponsor its World Cup coverage this summer. Budweiser, already official beer of the competition, will take 50% of the sponsorship idents, with the other two brands claiming 25% each. 

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    Campaign (09 May 2018)

    Budweiser avoids political questions as it launches 'biggest ever' campaign for World Cup

    ABINBEV has launched its biggest commercial campaign to date for Budweiser, official sponsor of the 2018 World Cup. The work includes a 90-second film, created by ANOMALY, which sees a pack of drones travelling around the globe delivering bottles of Bud to football fans before reaching the Luzhniki Stadium in Moscow. The campaign, including 15 and 30 second cut-downs, will run in more than 50 countries on TV and digital video. 

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