• News (200)
    Convenience Store (30 Oct 2019)

    AG Barr launches festive Irn-Bru into stores across Scotland

    AG BARR is launching a festive version of Irn-Bru to boost sales over Christmas. Irn-Bru Crimbo Juice features a spiced ginger flavour, made by mixing regular Irn-Bru with ginger, clove and cinnamon. The drink will only be available in Scotland and will be supported in-store by POS kits for convenience stores. A national consumer PR and social media campaign will also launch to promote the drink.

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    Convenience Store (21 Oct 2019)

    Irn-Bru Energy makes its UK-wide debut

    IRN-BRU has announced that the rollout of its new energy drink Irn-Bru Energy, will be available to retailers from November. A nationwide marketing programme will run in 2020 and will include digital and social media activity on buses and high streets.

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