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    Exclusive (20 Apr 2020)

    AG BARR has promoted Olivia Marsters to the role of shopper marketing manager.

    Convenience Store (30 Oct 2019)

    AG Barr launches festive Irn-Bru into stores across Scotland

    AG BARR is launching a festive version of Irn-Bru to boost sales over Christmas. Irn-Bru Crimbo Juice features a spiced ginger flavour, made by mixing regular Irn-Bru with ginger, clove and cinnamon. The drink will only be available in Scotland and will be supported in-store by POS kits for convenience stores. A national consumer PR and social media campaign will also launch to promote the drink.

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