Agency Trade Desks added to better reflect the media eco system and add additional prospect data for digital related clients.
ALF Chrome extension developed allowing clients to access ALF from other sources for quicker targeting.
Restructure in research cycle means higher spending advertisers and their agencies are researched more frequently. The top 1,000 advertisers and their agencies now reflects a 9 -12 week cycle. Frequent research ensures our data is the most accurate on the market helping our clients to win more business with ALF.
Reports section added to ALF offering additional insight and analysis for clients to assist with targeting and strategy.
New pricing structure introduced to new clients to reflect changes in services and allow more clients to have access to exportable versions.
ALF redesign / Relaunch of product. Changes resulted in product revamp allowing clients to target more effectively. Introduction of new daily round up in news and improved functionality.
Social media profiles added to Advertisers, Brands, Agencies and contacts allowing clients to verify information, review digital presence and open new communication channels with individuals to sell more effectively.
Trade Press improvements including links to original articles added to the service. Allows clients to get more insight through 21 trade press sources (since risen to 25) to target more effectively and stay up to date with industry news.
Agency penetration increased by 30% (200 agencies added to ALF from PR, Digital, Content, Social and mobile areas). Clients can now understand and target a larger number of agencies and more brand and agency relationships identified.
Social Media Marketing, Programmatic and Customer Insight job functions added and researched to identify additional marketing decision makers for our clients. As part of the project, existing functions such as marketing procurement, Digital advertising, Digital strategy, Mobile marketing and Content marketing were improved resulting in better penetration.
Introduction of email alerts allowing both Connect and Intelligence clients to receive alerts on key prospects, advertisers and agencies. Functionality allows clients to stay up to date with trade press sources and job changes to identify new opportunities.
Automatic renewal clauses abolished for existing clients and new account management team built to provide clients with additional support.
Introduction of Prospect lists allowing both Connect and Intelligence clients to build targeted lists of prospects with the ability to edit and update saved lists. Clients with ALF intelligence can build more targeted email campaigns and clients can use the service to build key hit lists to drive new sales.
First ALF redesign allows more freedom for clients to search across advertisers and agencies to target prospects more effectively.
Quarterly spend trends provided – ALF provides a visual spend trend on advertisers and brands to allow clients to predict future spending habits and target prospects at the right time.
Nielsen spend on ALF moves from annual to quarterly allowing clients to better understand prospects spending patterns and target more effectively.
The system is a dream. The team use it daily and it gives us everything we need.